Honzen Asamiya

Honzen Asamiya is a premium Japanese tea brand rooted in the historic Asamiya region of Shigaraki, one of Japan’s oldest and most celebrated tea-growing areas. Known for its high-altitude fields and mineral-rich clay soil, the region produces matcha with a distinctive depth, clean aroma, and smooth, balanced flavor. Honzen specializes in the Okumidori cultivar, prized for its gentle sweetness, fresh floral notes, and refined umami—perfect for both traditional tea and modern matcha drinks.